Well really power to everyone. It looks like consultancies are pushing for design that is a lot more female friendly. We all know this 'is man's world', but that doesn't mean we have be confused in it. This new consciousness for more female friendly design was inspired by an internal movement (femmeden) at Smart Design which was founded by four international women: Erica Eden (American), Agnete Enga (Norwegian), Yvonne Lin (Chinese-American), and Gina Reimann (British).
We are dedicated to drawing connections between social, cultural, and economic changes in design to satisfy the unmet needs of women consumers.
How refreshing...their grassroots revolution works on everything—from lowering out of reach shelving for the average 5'2'' american woman, to illustrating inherent gender differences that are vital to understand for the success of good design. (yea—big things poppin)
Work to improve the female (consumer) experience people!! There are more of us anyway.
Cheers!
ps: check out the blog for lady business near you.
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