It's a daunting task, but in order to produce successful design there has to be prediction involved. Well at least a good hypothesis of where the future is needed, I mean we can't travel map-less... artists are crazy and they'll get you lost if you don't have a destination. Don't be scared, the article says we should shed our cynicism about these tenacious tasks and break it down to the ability of systematically recognizing change.
I will leave you with this: "The future is much more important than the new, the hip and the cool."
So grab your crystal balls amigos, it's time to start placing bets.
ARTICLE: Beyond the Schlock of the New: Eight strategies for design and foresight, by Kevin McCullagh
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