An international conference in Turin, Italy, last week had a much narrower focus, and tried to outline what constitutes good design policy.
Now also the European Commission is looking at design as a tool for innovation, in the hope of creating a shared European design policy, while the Italian Government is working on the same for Italy.
"This is the first platform [on design policy] where different nations from around the world can share their knowledge, insights and challenges and learn from each other, in order to effect better policies in their countries or trading blocks (EU)," said the cordial and gregarious Thomson during his introduction.
"By bringing together many stakeholders within this previously unacknowledged international community of practice, we hope to influence nations to build better design policies that will promote social, economic and sustainable goals, practice and behaviour, will improve societies and not least, will enable the growth of design as a common language for all."
One of the main objectives: The first stage of this transformation was urbanistic: a new strategic plan set out the future urban development of the city, moved a lot of the public services from the historic city centre to a new boulevard about 1 kilometre west, and stimulated the transformation of old industrial areas into new mixed work/living/entertainment areas. Add to that a new metro system, restoration and pedestrianisation in the city centre and you realise how much the city physically changed.
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